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CINDY ZHAO 🧐 
PRODUCT DESIGNER


Jobget:

Mobile Product Design


My role: Product Designer

If you’re interested, check out the full case study here.


CONTEXT


Jobget revolutionizes the way workers find jobs in the hourly space– it’s essentially LinkedIn for blue collar workers.

As a product design intern, my primary duties involve:

  • analyzing user data
  • creating low and high fidelity mockups
  • prototyping new features
  • developing a design system for the Jobget platforms


CREATION OF A SOCIAL FEED



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Problem

There is no platform for blue-collar job seekers to talk about work-related things. 

🧠


Insights

Which social media platforms encourage discussion, and why?

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Solution

Build a social feed in the JobGet app to help people network!



Key Features









01 Like

Users can like other users’
content on the newsfeed


















   
   

   02 View

    Users can see who
    interacts with their posts














03



03 Interact

Users can like and reply to each others’ posts






















04 Connect

Users can share
posts to their feed














Process



While designing the feed, I initially came up with two styles of social feeds: 

The Traditionalist



Pros 

  • Easily recognizable and familiar

  • Users likely won’t experience a steep learning curve, as the majority of our core users (18-35 years old) are the same majority core demographic that already uses Facebook (25-34 years old).

  • Large and easily visible call-to-action buttons (like, comment, share)


The Hybrid



Pros 

  • Clean; the number of likes/comments are displayed alongside CTAs

  • Discussed implementing a double-tap to “heart” the post as well, similar to a familiar and more casual Instagram-style functionality

  • Prompts the user to click into the content card and engage further with the post 

One indecisive slack poll later...



We settled on the Traditionalist for its familiarity and ease of use.




Metrics of Success

  • The number of users that make a post within the first week of implementation
  • The number of users that interact (like/share) with others’ posts
  • The average amount of time a user spends navigating their feed before exiting
  • The frequency at which users check their feed (daily vs weekly vs monthly etc.)



INCOMPLETE USER PROFILES



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Problem

Users are not completing their profiles

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Insights

How can we incentivize profile completion so users can find jobs faster?

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Solution

Create interactive, visual cues in multiple places!














Create an interactive stepper that clearly indicates what elements of the profile are (in)complete





















Implement a card on the homescreen
that prompts and redirects
users to their profiles








In order to improve profile completion rates, we needed to target the population of people who were not even clicking into their profile and were blissfully unaware of their incomplete profile.




Metrics of Success

  • The percentage of users who complete their profiles by directly using the stepper
  • Comparison of the overall percentage of profile completions before and after implementation.


RESUME LIBRARY



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Problem

Resumes are not a one-size fit all as JobGet user base expands and becomes increasingly diverse

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Insights

How can we allow users to customize their resumes?

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Solution

Create a personalized resume template gallery! 












Users can preview resumes by   swiping through template options




Users can choose what elements to include in their autogenerated resume








We built additional resume templates to include a wider variety of formats for people with scarce experience.




Metrics of Success

  • The number of users utilizing the new resume options
  • The length of time users spend on the customization of their resume


CONCLUSIONS / KEY TAKEAWAYS


  • Product design = nuance. For example, building out a social feed is simple enough at a high level, but when you zoom in as a designer you ask yourself: what should the “like” button look like? When it’s active vs inactive? How do these microinteractions fit in with the larger JobGet branding and do they champion company values? How might we use these features to drive forward innovation and expansion of the platform? 

  • When you are indecisive and torn between one or two or three options, don’t keep mulling it over in your head. Take it to your team or to your company Slack and start a poll to get some quick and easy user insights. 

  • Everything is a super collaborative effort between product managers, developers, and designers!